Adding products one at a time doesn't scale past a handful of SKUs. The manual, bulk upload, and product feed methods, plus photo specs that convert.
Adding products to your Google Business Profile puts your inventory directly on Google Search and Maps, visible to customers at the exact moment they're searching for what you sell. This guide covers how to add products manually, how to bulk upload products to Google Business Profile, how to connect a product feed via Google Merchant Center, and how to write product listings that actually generate clicks and calls.
If you serve food rather than sell products, the menu equivalent is covered in our Google Business Profile menu guide.
Round out your profile setup with GBP industry playbooks.
GBP Products is a feature that lets businesses display an image, name, description, price, and call-to-action button (Order Online, Get Offer, Learn More) directly on their Maps and Search listing.
When a customer finds your listing, they see a "Products" tab showing your catalog. For retail businesses, this is effectively a storefront preview on Google. For service businesses, it's a way to show specific service packages with pricing.
Products appear in:
Not all business types can use GBP Products. The feature is available to most retail businesses, service businesses, and restaurants but is restricted for certain categories (healthcare, financial services, legal). If you don't see the Products option in your GBP dashboard, your category may be restricted.
📊 Flento Data: Flento's analysis of GBP profiles shows that businesses with 10 or more products listed receive 42% more "website visit" clicks from their profile than businesses with no products, across all eligible business categories.
A vertical-specific version of this is our guide to local SEO for ecommerce with physical locations.
For single-location businesses or small catalogs, adding products one at a time through the GBP dashboard is the fastest starting point.
Step-by-step:
business.google.com and sign inThe product appears in your profile within a few minutes. Add products in batches by category, create all your most popular items first, then fill in the rest of your catalog.
Product photo requirements:
🔥 Quick Win: Your 5–10 best-selling products should be the first ones you add. These are the items that close sales. Don't wait until you've added 50 products to publish, start with your top sellers and add more over time.
Google does not offer a native bulk upload feature for GBP Products the same way it does for business profile data. There is no CSV or spreadsheet import directly into the Products section of your GBP dashboard.
The two methods for bulk uploading GBP products:
Method 1, Google Merchant Center product feed: This is the most scalable method. Google Merchant Center lets you upload a product feed (CSV, XML, or automated API feed) that syncs product data across Google Search, Shopping, Maps, and your GBP profile.
This is the right approach if you have 20+ products or a regularly changing inventory.
Method 2, GBP Management API (for developers or agencies): Google's Business Profile API allows programmatic product creation. Agencies and multi-location businesses use this to push products across hundreds of locations simultaneously. This requires developer access or a platform that uses the API (like Flento).
Google Merchant Center is Google's platform for managing product data across all Google surfaces. Connecting Merchant Center to your GBP is the standard approach for businesses with more than a handful of products.
How it works:
merchants.google.comProduct feed fields:
id, unique identifier for each producttitle, product name (this is what shows in search)description, up to 5,000 characterslink, URL of the product page on your websiteimage_link, direct URL of the product imageprice, product price with currency codeavailability, in stock, out of stock, or preordergoogle_product_category, Google's taxonomy categorycondition, new, used, or refurbishedLocal product inventory feeds: If you want to show in-store availability and local pricing (which triggers "in stock near me" searches), submit a Local Product Inventory Feed in addition to your main product feed. This tells Google which products are available at which physical location.
⚠️ Common Mistake: Uploading product titles that are just the item name with no context ("Blue Shirt," "Model X200"). Product titles that include the brand, model, size, or key attribute perform significantly better in search ("Men's Blue Oxford Shirt, Cotton, Size M"). Write titles as a customer would search for the item.
If you run an online store, most major platforms have direct Google Merchant Center integrations that automate product sync, eliminating manual feed management.
Shopify: Install the Google & YouTube channel app from the Shopify App Store. This syncs your Shopify product catalog to Merchant Center automatically and keeps stock levels, prices, and images updated in real time.
WooCommerce: The Google Listings & Ads plugin (free, official) syncs your WooCommerce product catalog to Merchant Center. Supports both free listings and Shopping ads.
BigCommerce: Native Google Shopping integration in the Channel Manager. Supports automatic product sync, inventory updates, and sale pricing.
Wix / Squarespace: Both platforms have Google Shopping integration in their e-commerce settings. Setup is point-and-click with no manual feed required.
For businesses using these platforms: set up the integration once and your GBP products will update automatically whenever you add, edit, or remove products in your store.
Most GBP products get added with minimal thought, the product name, a stock photo, and a price. Businesses that get results from their product listings write them intentionally.
Product name: Include the key attribute that matters to a searcher, material, color, model, size, or use case. "Leather Wallet, Slim, RFID Blocking" beats "Wallet."
Product description: 100–300 words works best. Cover: what it is, what problem it solves, who it's for, and key specifications. Include the phrase a customer would search to find this product.
Price: Show a price where possible. Listings with prices get more engagement than "Contact us" because customers can qualify themselves before clicking.
Call-to-action button: Match the button to the customer's actual journey:
Product categories: Group products into logical categories the way your customers think about them, not the way your inventory system does. A hardware store might use "Plumbing," "Electrical," and "Outdoor", not SKU-based category codes.
💡 Pro Tip: Look at your top 5 competitor GBP listings and click their Products tab. Note what they list, how they write descriptions, and what CTAs they use. Then write listings that are more specific, better described, and better priced than theirs.
Outdated product listings hurt more than no listings. A customer who clicks "Order Online" and lands on a discontinued product page will bounce, and may leave a frustrated review.
Product maintenance schedule:
Weekly: Check that any seasonal or limited products have accurate availability status. Remove products that are permanently out of stock.
Monthly: Add new products from the last month. Refresh photos for top sellers if better images become available.
Quarterly: Audit all product descriptions. Update prices if they've changed. Remove discontinued items.
Immediately: Update any product price changes on the day they take effect. Google can show price data in search snippets, a wrong price creates trust problems.
If you're using a Merchant Center product feed, price and availability updates propagate to Google within 24–48 hours of updating your feed. Manual product edits in the GBP dashboard go live within minutes.
GBP Products don't directly determine your Maps ranking position, but they influence the engagement signals that do.
A fully built-out product catalog means:
Businesses with active product listings also see more "View products" clicks in their GBP Insights, a direct engagement metric that signals relevance to Google's local ranking system.
Start free on Flento →, Flento's GBP management tools help you monitor product listings alongside citations, reviews, and ranking data in one dashboard.
Can you bulk upload products to Google Business Profile? Google doesn't offer a native bulk upload tool in the GBP dashboard, you add products one at a time through the interface. For bulk product management, the right approach is Google Merchant Center: upload a product feed (CSV, XML, or API) that syncs to your GBP and Google Shopping simultaneously. Most e-commerce platforms (Shopify, WooCommerce, BigCommerce) have direct Merchant Center integrations that automate this entirely.
What is a Google My Business product feed? A Google My Business product feed (now called a Google Business Profile product feed via Merchant Center) is a structured data file that contains your product catalog, names, descriptions, prices, images, and availability. You submit this feed to Google Merchant Center, which distributes the data to Google Search, Google Shopping, Maps, and your GBP profile. When your inventory or prices change, updating the feed propagates those changes across all Google surfaces automatically.
How do I add products to my Google Business Profile?
Go to business.google.com, select your location, click "Edit profile," scroll to "Products," and click "Add product." Fill in the product name, category, price, description (up to 1,000 characters), and upload a product photo. Choose a CTA button type and link it to the relevant page on your website. The product appears on your GBP listing within minutes of publishing.
How many products can I add to Google Business Profile? Google doesn't publish a hard limit on the number of products you can add via the GBP Products editor. In practice, businesses add hundreds of products through Merchant Center feeds. For the manual product editor in GBP, most businesses see no issues with 50–200 products. For large catalogs (1,000+ SKUs), use Google Merchant Center with an automated feed rather than the manual editor.
Which businesses can use Google Business Profile Products? Most retail businesses, service businesses, and restaurants can use GBP Products. The feature is typically restricted for healthcare providers, financial services, legal firms, and adult businesses. If you don't see the Products option in your GBP dashboard, your primary business category may be in a restricted category. Try changing to a more specific category or contact GBP support.
How do I update product prices on Google Business Profile? For manually added products, go to your GBP dashboard, navigate to Products, click the product you want to edit, update the price, and click Publish, changes appear within minutes. For products managed through a Google Merchant Center feed, update the price in your feed file or e-commerce platform and resubmit the feed. Price changes propagate to Google surfaces within 24–48 hours.
How do Google Business Profile products affect local rankings? GBP Products don't directly determine Maps ranking position, but they influence engagement signals that do. Product listings increase profile completeness (a ranking input), add product keyword text that Google uses for relevance matching, and generate more profile actions (clicks, calls, website visits) that signal engagement. Businesses with active, well-maintained product listings tend to have stronger engagement metrics than sparse profiles.