Last updated: April 2026 Effective date: April 27, 2026
THESE TERMS AND CONDITIONS ("TERMS") ARE MADE BETWEEN FLENTO INC. ("WE," "US," OR "FLENTO") AND YOU, THE USER, IN RESPECT OF YOUR ACCESS TO AND USE OF WWW.FLENTO.IO AND THE SERVICES AVAILABLE THEREON ("PLATFORM"). PLEASE READ THESE TERMS CAREFULLY BEFORE USING THE PLATFORM OR ORDERING ANY SERVICES. BY CLICKING "I ACCEPT," CREATING AN ACCOUNT, OR USING ANY PART OF THE PLATFORM, YOU AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT ACCEPT THESE TERMS, YOU MUST NOT USE THE PLATFORM OR SERVICES.
SECTION A — GENERAL CONDITIONS apply to all users of the Platform and Services. SECTION B — AGENCY USER ADDITIONAL TERMS apply additionally to any user who is an Agency User.
"Account" means the account created for you on the Platform upon registration, as described in clause 3.
"Agency User" means any business — including but not limited to SEO agencies, digital marketing agencies, web designers, and consultants — that purchases and/or uses the Services on behalf of one or more Clients.
"Agency Engagement Terms" means any agreement between an Agency User and its Client pursuant to which the Agency User is purchasing and/or using Services for the Client's benefit.
"Beta Services" means any features or services labelled "Beta," "Preview," or "Evaluation" on the Platform made available for testing purposes.
"Business Materials" means content, data, images, business information, text, and other materials provided by Registered Users to Flento for use in connection with the Services.
"Charges" means the non-refundable fees applicable to each Service or Subscription plan, as set out on the Platform.
"Client" means an end-client of an Agency User for whose benefit the Services and/or Platform are being used.
"Confirmation Email" means the email sent by Flento to a Registered User confirming acceptance of an order for Services and formation of a Contract.
"Contract" means the agreement between Flento and a Registered User formed in accordance with these Terms.
"Free Plan" means the no-cost tier of the Platform made available to Registered Users with limited features and usage, as described on the Platform.
"Local Business User" means a Registered User who is not an Agency User and uses the Services in respect of their own business.
"Login Details" means the unique username and password registered by a Registered User to access the Platform and Services.
"Managed Services" means any done-for-you or partially managed services offered by Flento in addition to the self-serve SaaS platform, as described on the Platform or agreed separately in writing.
"Non-registered User" means a visitor to the Platform who has not created an Account and has access only to publicly available areas of the Platform.
"Platform" means the Flento website at www.flento.io and the SaaS software, tools, and features accessible through it.
"Registered User" means a Local Business User or Agency User who has created an Account and has purchased or is using a Service (including the Free Plan).
"Service" means the online local SEO software, tools, and features provided by Flento through the Platform, including but not limited to: Google Review Management Software, Google Business Profile Optimizer, Business Listing Management Software, Local Keyword Rank Tracker, AI Local SEO Software, Local Competitor Analysis Tool, Smart QR Code Generator, and Local Business Content Automation.
"Subscription" means a paid plan providing access to the Platform and Services on a recurring monthly or annual billing basis.
"Subscription Charges" means the Charges applicable to a Subscription plan.
"User" means collectively a Non-registered User, a Registered User, and an Agency User.
"User Content" means any data, files, images, business information, comments, or other material submitted by a User to the Platform or generated through the User's use of the Services.
2.1 The Platform is owned and operated by Flento Inc.
2.2 Contact details:
2.3 Flento Inc. is currently in the process of formal registration. A registered company address will be added to these Terms once incorporation is complete.
2.4 By using the Platform as a User, you warrant that:
2.5 If you do not register as a Registered User, you will not be able to purchase or access the Services and will only have access to the Platform as a Non-registered User.
3.1 You may use the Services as a Registered User by registering your details on the Platform and creating an Account. You may begin on the Free Plan at no cost. Upgrading to a paid Subscription is subject to payment of the applicable Subscription Charges.
3.2 Unless otherwise agreed in writing, you are only permitted to hold one Account at a time. You may not create multiple Accounts for the same individual or business without our express written permission. You may benefit from the Free Plan only once per individual or business.
3.3 You consent to verification and security checks being conducted in respect of the information you provide when setting up your Account. You must promptly notify Flento of any changes to such information. Flento may request additional information or verification checks and may refuse, suspend, or cancel an Account at its sole discretion.
3.4 Once your Account registration has been processed (and, in the case of a paid Subscription, once payment of the Subscription Charges has been received), an Account will be created for you on the Platform.
3.5 Your payment of the Subscription Charges constitutes an offer to purchase. All orders are subject to acceptance by Flento. A Contract is formed when Flento sends you a Confirmation Email acknowledging receipt of your order and confirming access to the applicable Services.
3.6 Automatic renewal: If you subscribe to a paid Subscription, your Subscription will automatically renew on the same date each month (for monthly plans) or each year (for annual plans). Flento will automatically charge the Subscription Charges using the payment details you provided. If your payment details change or payment fails, your Subscription may be suspended. To cancel your Subscription, you must follow the cancellation process set out in clause 6.
3.7 You must provide Flento with accurate, complete, and up-to-date information at all times. You must inform Flento immediately if any information you have provided becomes incomplete, inaccurate, or out of date.
3.8 Each Contract relates only to the Services confirmed in the Confirmation Email. Flento is not obliged to supply any Services not set out in the Confirmation Email.
3.9 You must keep your Login Details confidential and secure. Flento reserves the right to immediately disable your Login Details and suspend your access to the Platform if it has any reason to believe that you have breached any provision of these Terms.
3.10 For the purposes of delivering certain Services (including business listing management and citation building), Flento may create and manage third-party platform accounts using credentials generated by Flento on your behalf. You must not provide, and Flento is not obligated to use, any client-provided credentials for these purposes.
4.1 As a User, you are solely responsible and liable for all activities that occur on the Platform using your Account. You may not share access to your Account with any third party.
4.2 You must promptly notify Flento at legal@flento.io in the event of any actual or suspected breach of security or any unauthorised use of your Account.
4.3 You must not submit to the Platform any User Content that:
4.4 At all times, whether as a Registered User or a User, you shall:
4.5 Flento reserves the right, at its sole and absolute discretion, to refuse access to the Platform and Services, and to instigate legal proceedings in cases of illegal or illegitimate use.
5.1 All Charges for the Services are as set out on the Platform and are correct at the time of placing your order. Charges may be displayed exclusive of applicable taxes (including VAT, GST, or sales tax), for which you shall be additionally liable.
5.2 Flento will use reasonable endeavours to ensure that the Charges displayed are accurate. Where a discrepancy exists between the advertised Charge and the actual Charge, Flento will notify you and you will have the option to proceed at the actual Charge or cancel your order.
5.3 Change of Charges: Flento may change the Subscription Charges from time to time. We will provide you with at least thirty (30) days' advance notice of any change in Charges by email to the address registered to your Account and/or via a notice on the Platform. For annual Subscribers, any price change will take effect from the next annual renewal date.
5.4 All Charges paid are non-refundable for any reason, including but not limited to early cancellation of a Subscription, partial use of a billing period, or dissatisfaction with the Services. Flento will provide a pro-rata refund only in the event that Flento terminates the Contract without cause under clause 6.2.
5.5 Payments are processed securely by Stripe. By providing your payment details, you authorise Flento to charge the applicable Subscription Charges on a recurring basis in accordance with clause 3.6. Flento does not store raw card data.
5.6 Flento shall provide a receipt or invoice for all payments upon request.
6.1 Your Contract as a Registered User will remain in force for as long as you hold an Account and are subject to these Terms.
6.2 Termination by Flento: Flento may terminate the Contract at any time by giving you not less than thirty (30) days' written notice by email to the address registered to your Account. In the event of termination by Flento without cause, Flento will provide a pro-rata refund of any prepaid Subscription Charges for the unused portion of the current billing period.
6.3 Termination by you: You may cancel your Subscription at any time via your Account settings or by contacting support@flento.io. Cancellation will take effect at the end of the current billing period (monthly or annual). No refund will be issued for the remaining portion of the current billing period. Access to paid features will continue until the end of the paid period.
6.4 Immediate termination by Flento: Notwithstanding clause 6.2, Flento may suspend or terminate your Account and Contract with immediate effect if:
6.5 Upon termination for any reason, your right to access and use the Services will immediately cease. Flento may delete your Account data in accordance with the data retention policies set out in the Privacy Policy.
7.1 You warrant that: (a) you are at least 18 years old; (b) you have the right and capacity to enter into and be bound by these Terms; and (c) you will comply with all applicable laws regarding your use of the Platform and Services.
7.2 You further warrant that all information you provide to Flento is at all times true, accurate, complete, and current, and that you will promptly inform Flento of any changes.
7.3 Flento provides the Platform and Services as a technology platform only. Flento is not a participant in any communications or dealings between you and other Users or third parties. You are solely responsible for any decisions made based on information obtained through the Services.
7.4 Flento does not warrant or guarantee the accuracy, completeness, reliability, or suitability of any User Content, third-party data, or information available through the Services. You rely on such information at your own risk.
7.5 Flento does not warrant that the Platform or Services will be uninterrupted, error-free, or fault-free at all times. The Platform depends on third-party infrastructure providers (including AWS and Vercel) and third-party data sources. Flento accepts no liability for unavailability caused by third-party failures.
7.6 "AS IS" basis: Unless otherwise expressly stated, the Services are provided "AS IS" without warranties of any kind, including without limitation warranties of merchantability, fitness for a particular purpose, accuracy, completeness, or timeliness, all of which are excluded to the fullest extent permitted by applicable law.
7.7 Nothing in these Terms shall exclude or limit liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under applicable law.
7.8 Subject to clause 7.7, Flento shall not be liable for:
whether arising in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable.
7.9 Subject to clause 7.7, Flento's total liability to you in connection with your use of the Services shall not exceed the total Subscription Charges paid by you to Flento in the twelve (12) months immediately preceding the event giving rise to the claim.
7.10 In the event of a dispute between you and another User, you release Flento from all claims, demands, and damages of any kind arising out of or in connection with such dispute.
8.1 Flento and its licensors own all intellectual property rights relating to the Platform, Services, and their output, including all software, tools, content, trademarks, and logos. Nothing in these Terms grants you any rights in the Platform or Services other than the limited licence set out in clause 8.4.
8.2 Your ownership of User Content: You retain ownership of all User Content and raw data that you upload to or generate through the Platform. By submitting User Content to the Platform, you grant Flento a perpetual, worldwide, irrevocable, royalty-free, non-exclusive licence to use, reproduce, process, and display such User Content solely for the purposes of providing the Services to you.
8.3 Flento's use of anonymised data: Flento may collect, analyse, and use anonymised and aggregated data derived from User Content and platform usage (which does not identify any individual user or business) for the purposes of improving the Platform, developing new features, and producing industry insights. Flento owns all such anonymised and aggregated data.
8.4 Licence to use the Platform: Flento grants you a limited, non-exclusive, non-transferable, revocable licence to use the Platform strictly for the purpose of using the Services in accordance with these Terms. This licence may not be sub-licensed to any third party without Flento's express written permission and will automatically terminate upon termination of your Contract.
8.5 You are expressly prohibited from:
9.1 Each party agrees that, in the performance of its obligations under these Terms, it will comply with all applicable data protection and privacy legislation, including (where applicable) the GDPR, UK GDPR, CCPA/CPRA, and India's DPDP Act 2023.
9.2 Flento's collection and use of your personal data is governed by our Privacy Policy, available at www.flento.io/privacy, which is incorporated into these Terms by reference.
9.3 Where Flento processes personal data on your behalf (for example, personal data relating to your Clients or end-users in the course of providing the Services), Flento acts as a data processor and you act as the data controller. In such cases:
9.4 You acknowledge that Flento may engage sub-processors to assist in delivering the Services. Flento will maintain an up-to-date list of sub-processors at www.flento.io/privacy. You may object in writing to the appointment of a new sub-processor within thirty (30) days of notification. If you object, Flento will use reasonable endeavours to resolve the objection and may, if no resolution is possible, cease providing the relevant aspect of the Services.
10.1 The Platform uses cookies and similar tracking technologies. By using the Platform, you consent to our use of cookies in accordance with our Cookie Policy, available at www.flento.io/cookie-policy.
10.2 You may control or disable cookies through your browser settings, though doing so may affect the functionality of the Platform.
11.1 From time to time, Flento may make Beta Services available to Registered Users for evaluation purposes. By using Beta Services, you acknowledge that:
11.2 Flento reserves the right to withdraw, modify, or discontinue any Beta Service at any time without notice and without liability.
12.1 Waiver: Flento's failure at any time to insist on strict performance of any obligation under these Terms, or failure to exercise any right or remedy, will not constitute a waiver of such right or remedy and will not relieve you from complying with your obligations. A waiver by Flento of any default does not constitute a waiver of any subsequent default.
12.2 Severability: If any provision of these Terms is found to be invalid, unlawful, or unenforceable by any competent authority, that provision will be severed from the remaining Terms, which will continue in full force and effect.
12.3 Entire agreement: These Terms (together with the Privacy Policy and Cookie Policy) represent the entire agreement between you and Flento in respect of your use of the Platform and Services and supersede all prior agreements, understandings, or arrangements, whether oral or in writing.
12.4 Modifications to Terms: Flento reserves the right to modify these Terms at any time. Any changes will be published on the Platform and communicated to you by email. Changes will take effect: (a) immediately for general use of the Platform; and (b) on your next payment date for any ongoing Subscription. Your continued use of the Platform following notification of changes constitutes your acceptance of the revised Terms.
12.5 Governing law: These Terms shall be governed by and construed in accordance with the laws of the jurisdiction most appropriate to Flento's place of incorporation at the time of the relevant dispute. Until Flento's formal incorporation is complete, any disputes shall be resolved in good faith between the parties, and if unresolved, by arbitration under internationally recognised arbitration rules. Flento will update this clause with a specific governing law provision upon incorporation.
12.6 Notices: All notices to Flento under these Terms should be sent by email to legal@flento.io. Flento may send notices to the email address registered to your Account.
12.7 Force majeure: Flento shall not be in breach of these Terms or liable for any delay or failure to perform its obligations where such failure results from events beyond Flento's reasonable control, including but not limited to internet outages, third-party platform failures, natural disasters, or acts of government.
13.1 If you have any questions or queries about these Terms, please contact Flento by email at legal@flento.io.
13.2 If you wish to make a complaint about the Platform or to report abuse, please contact Flento at legal@flento.io or support@flento.io.
IF YOU ARE AN AGENCY USER, THE FOLLOWING ADDITIONAL TERMS APPLY TO YOU AND SHALL OVERRIDE SECTION A TO THE EXTENT OF ANY INCONSISTENCY.
When using the Services as an Agency User, the contractual relationship for the provision of the Services is solely between Flento and you — not your Clients. Except for Flento's express obligations to you as set out in these Terms, Flento takes no direct or indirect responsibility towards any Client for whose benefit you use the Services. The relationship between Flento and an Agency User is that of independent contractors. You shall not hold yourself out as an employee, partner, agent, or representative of Flento.
B2.1 By using the Services for the benefit of a Client, you represent and warrant to Flento that you are and will at all times be fully and validly authorised by your Client to do so, and to provide their Business Materials to Flento for use in connection with the Services. It is your sole responsibility to manage your relationships with your Clients.
B2.2 Flento is entitled to rely on your representation that you are authorised by your Client. You must promptly provide all requested information, verification, and evidence of relevant permissions regarding your Clients upon Flento's request.
B2.3 Flento reserves the right to make reasonable enquiries and checks directly with your Client at any time at its discretion.
B2.4 If your Client withdraws its authorisation for you to use the Services on its behalf, you must immediately notify Flento and cease using the Services for that Client. Any delay or misrepresentation by you in this regard shall be deemed a fundamental breach of the Contract.
B2.5 If Flento considers that you, your Client, or a third-party Agency User are seeking to engage Flento in a way that overlaps or conflicts with each other, Flento shall have the right to raise the issue with any or all affected parties and to seek to determine the best outcome for the Client. Flento may suspend the provision of relevant Services whilst the matter is discussed and resolved, and may, if it decides not to resume the Services, provide a pro-rata refund of any prepaid Charges.
B3.1 Agency Users are permitted to resell access to the Flento platform and Services to their Clients as part of their own service offering, subject to the following conditions:
B3.2 Flento does not guarantee any specific results from the Services for the purposes of your resale arrangements with Clients. You must not make warranties or guarantees to Clients that are inconsistent with the limitations set out in Section A, clause 7 of these Terms.
You further represent and undertake that you shall:
B4.1 comply with all applicable local and international laws and regulations that may govern any use of the Platform and Services on behalf of your Clients;
B4.2 use the Platform and Services for your Clients only for lawful purposes and in accordance with these Terms;
B4.3 be solely responsible for managing all communications with your Clients regarding the Services, including any delays or difficulties;
B4.4 be solely responsible for deciding on the user roles and levels of access to your Account that you grant to your Clients and managing such access responsibly;
B4.5 always have Agency Engagement Terms in place with each Client that are appropriate and sufficient to ensure compliance with your obligations under these Terms; and
B4.6 promptly inform Flento if you become aware of any breach of these Terms by your Clients.
Nothing in these Terms shall prevent your Clients from contracting with Flento independently of you or via another agency. Where a Client accesses the Platform directly or registers independently, they may be subject to these Terms directly at Flento's sole determination.
B6.1 In addition to Flento's other rights, Flento shall be entitled to block or suspend use of the Services for a specific Client or by your Client users at its sole discretion.
B6.2 Any use of the Services or Platform by your Client authorised by you or via your Account may be treated as if it were your own use. You shall be liable to Flento for the acts and omissions of your Clients as if they were your own.
B7.1 Flento shall not be liable for your communications, dealings, transactions, or relationships with your Clients, including but not limited to any fees owed by a Client to you in respect of the Services.
B7.2 In the event of a dispute between you and a Client, you agree to deal with such dispute independently of and without any demands on Flento, and you fully and completely release Flento from all claims, liability, and damages arising from or in any way connected to such dispute.
B7.3 Flento does not promise, warrant, or guarantee any specific results from your use of the Services for or on behalf of any Client.
B7.4 You shall indemnify Flento immediately on demand and without limit against all direct losses, liabilities, costs, and expenses (including reasonable legal costs) arising from or incurred by reason of any breach of these Terms by you or your Clients.
Questions about these Terms? Contact us at legal@flento.io · www.flento.io
