GBP attributes are checkboxes most businesses ignore, but Google uses them to match your listing to specific customer searches.
Google Business Profile attributes are the often-ignored checkboxes that appear on your listing. They look minor, but they directly influence which searches your business appears in.
When someone filters Google Maps for "wheelchair accessible" or "LGBTQ+ friendly" or "free Wi-Fi," attributes are what determine whether your business appears in those results.
Here's everything you need to know about GBP attributes in 2026.
Attributes are specific characteristics about your business that you can add to your Google Business Profile. They appear as tags on your listing in Google Maps and Search.
Types of attributes:
Why attributes matter:
When a user filters Google Maps results (e.g., "wheelchair accessible restaurants near me"), only businesses with that attribute checked appear. Without it, you're invisible for that filter, even if you actually are wheelchair accessible.
Google distinguishes between two types of attributes:
Factual attributes, You control these. They're added by you through your GBP dashboard. Examples: free Wi-Fi, outdoor seating, dine-in available.
Subjective attributes, These are added by Google based on customer reviews and photo tags. Examples: "lively atmosphere," "romantic," "good for families."
📊 Flento Data: Businesses with 10+ factual attributes checked get 23% more clicks than those with fewer than 5 attributes filled in.
💡 Pro Tip: You can influence subjective attributes indirectly by encouraging customers to upload photos and mention specific experiences in their reviews. If multiple reviews mention "great for families," Google will eventually add that subjective attribute.
On desktop:
On mobile:
Important: Attributes available to you depend on your business category. A restaurant will see different attributes than a law firm. If you change your category, your available attributes will change too.
Restaurants and cafes:
Retail stores:
Service businesses (contractors, plumbers, etc.):
Medical and health businesses:
Ownership identity attributes (women-owned, veteran-owned, Black-owned, LGBTQ+-owned) are becoming important for two reasons:
⚠️ Common Mistake: Many eligible business owners skip these attributes because they don't realize customers search for them. If you qualify, checking these boxes puts you in front of customers who specifically want to support businesses like yours.
Google can update your subjective attributes based on customer activity. Monitor your GBP listing monthly to:
🔥 Quick Win: Go to your GBP right now and count how many attributes you have checked. If it's under 10, spend 10 minutes filling in every applicable attribute. This is the easiest, fastest GBP improvement you can make today.
Action Step: Search for your top competitor on Google Maps. View their attributes. Are there any they have that you're missing, and that you actually offer? Add those today.
GBP attributes take 5 minutes to add and can put your business in front of filter-specific searches you're currently missing entirely.
Start free →, Flento's GBP audit tool checks your attribute completion and flags missing attributes that could be hurting your rankings.
