A single unanswered negative review can cost you dozens of potential customers.
Google review monitoring means tracking new reviews on your Google Business Profile, getting alerts when they're posted, and responding quickly. Most businesses check reviews manually and irregularly, missing negative reviews for days or weeks. This guide covers how to monitor your Google reviews, what tools to use, and how to build a response system that protects your reputation and improves your local rankings.
It also pays to read up on facebook reviews local businesses.
For more on this, see our guide to Google reviews for restaurants, which covers how restaurants can earn and manage Google reviews.
Speed of response is a ranking and conversion signal: Businesses that respond to reviews consistently and quickly see better engagement metrics on their GBP profile. Engagement signals, including review responses, are part of the prominence score Google uses in local rankings.
Negative reviews compound when ignored: A 1-star review that sits unanswered for two weeks gets read by dozens of potential customers during that window. A professional, prompt response to a negative review converts up to 45% of readers who see the exchange.
Fake and spam reviews require immediate action: A competitor-posted fake review or spam that isn't flagged quickly can damage your rating before Google removes it. Monitoring that catches it within hours, not days, limits the impact.
GBP data changes without notice: Competitors, users, or automated systems can suggest edits to your business hours, address, or phone number. Review monitoring tools that also track GBP changes catch these edits before they mislead customers.
📊 Flento Data: Flento's analysis shows that businesses responding to reviews within 24 hours receive an average of 35% more profile clicks than businesses that respond after 72+ hours or don't respond at all.
We break down how to manage your online reputation across platforms in our guide to reputation management for local businesses.
Option 1, Google Business Profile email notifications (free, basic): Google sends email notifications when new reviews are posted to your profile. Log into your GBP dashboard, go to Settings, and ensure review notification emails are enabled for your account.
Limitations: Notification emails have a 24–48 hour delay. If you manage multiple locations, you need separate notification settings per location. There's no way to track response time or review trends from notifications alone.
Option 2, Google Business Profile Dashboard (free, manual):
Check your GBP dashboard at business.google.com regularly. The Reviews section shows recent reviews, your current rating, and a response interface.
Limitations: Requires manual checking. No alerts for changes other than reviews. No trend analysis or reporting.
Option 3, Google Alerts (free, indirect):
Set up a Google Alert for your business name + "review" to catch any web mentions of your reviews. Go to google.com/alerts and create an alert.
Limitations: Only catches reviews that get indexed in Google Search, not all new GBP reviews. Not reliable for immediate notification.
Option 4, GBP review monitoring software (most reliable): Tools like Flento, BrightLocal, and Podium monitor your GBP reviews in near-real-time and send immediate notifications with the review content and a direct response link.
Benefits of monitoring software:
Step 1, Enable GBP email notifications:
business.google.comStep 2, Set response time standard: Decide your response time target before you start monitoring. Common standards:
Five-star reviews can be batched and responded to weekly if you're time-constrained. Three stars and below should get a response within 24 hours, these are the reviews that cause the most damage if left unanswered.
Step 3, Create a response system: Have templates ready for common review scenarios:
Templates save time and ensure consistent quality, but always personalize with the reviewer's name and a specific reference to their experience.
Responding to 5-star reviews: Keep it brief, specific, and genuine. Use their name. Reference something they mentioned: "Thank you, David, we're so glad the new heating system has made such a difference. Stay warm!"
Responding to 3–4 star reviews with criticism: Acknowledge the specific issue. Apologize. Invite them to give you a chance to make it right: "Thank you for the feedback, Maria. You're right that the wait time was longer than we'd like, we've been working on that. We'd love the chance to give you a better experience."
Responding to 1–2 star negative reviews:
Never: get defensive, blame the customer, name employees, or argue publicly.
Responding to fake or spam reviews: Do not engage with the content, this legitimizes it. Instead, respond briefly and professionally: "We don't have any record of this interaction. If there's a genuine concern, please contact us at [email]." Then immediately flag the review through the Google Maps interface.
⚠️ Common Mistake: Leaving 1-star reviews unanswered because you're upset or don't know what to say. Unanswered negative reviews read as indifference or guilt to potential customers. A professional response, even a short one, shows accountability.
Set up monthly review tracking with these metrics:
Review velocity: New reviews per month. Track whether your velocity is increasing, stable, or declining. Declining velocity is an early signal of customer experience issues or a broken review generation process.
Rating trend: Your average rating over the past 30, 60, and 90 days. A slowly declining rating indicates consistent service issues. An abrupt drop often signals a fake review campaign or a single high-profile negative experience.
Response rate: What percentage of reviews received a response? The goal is 100%. Track separately by star rating, if you're responding to 5-stars but not 1-stars, that's a pattern to fix.
Response time: Average time from review posted to response given. Track this monthly to see if your process is improving.
Review source distribution: If you use multiple platforms (Yelp, TripAdvisor, Facebook), track review volume per platform. Google is usually the highest priority, but declining Yelp reviews can reflect customer experience issues that also affect your Google volume.
New Google reviews typically appear on your GBP listing within minutes to a few hours of being submitted. However, Google's review filtering system may hold some reviews:
Immediate posting (most reviews): Reviews from established Google accounts with a review history post immediately or within 1–2 hours.
Delayed posting (some reviews): Reviews from brand new accounts, accounts that post multiple reviews in quick succession, or reviews that contain certain words may be held for additional review. These can take 24–72 hours to appear or may be filtered out entirely.
Filtered reviews: Some reviews are filtered and never appear on your public profile, Google removes reviews that appear spam-like, come from suspicious accounts, or violate content policies. These don't show in your review count or affect your rating.
If a customer tells you they left a review but you can't find it, the review may be filtered. The customer can check their own review history in Google Maps to see its status. Reviews that were initially filtered sometimes appear days later after Google's systems re-evaluate.
Start free on Flento →, Flento monitors your Google reviews and GBP data changes in real time, alerting you the moment a new review posts or profile data changes.
How do I monitor Google reviews for my business?
The most reliable methods: (1) enable review notification emails in your GBP dashboard (free, but 24–48 hour delay), (2) check your GBP dashboard manually at business.google.com at least daily, (3) use a review monitoring tool for immediate alerts. Tools like Flento send notifications within minutes of a new review posting and include direct response links.
What is the best tool for Google review monitoring? For single-location businesses, the free GBP email notifications work if you check your email regularly and don't mind the 24–48 hour delay. For businesses that want immediate alerts, multi-location management, or review trend tracking, a dedicated monitoring tool is necessary. Flento, BrightLocal, and Podium are commonly used options.
How long does it take for a Google review to show up? Most Google reviews appear on your GBP listing within minutes to a few hours of being submitted. Reviews from new or suspicious accounts may take 24–72 hours or may be filtered entirely. If a customer tells you they left a review but it's not visible, Google's filtering system may have held it, this is common with reviews from accounts with no prior review history.
How do I get notified of new Google reviews? Enable notification emails in your GBP dashboard under Settings > Notifications. Google will send an email when new reviews are posted, typically within 24–48 hours of posting. For faster notifications, use a monitoring tool that checks GBP data in near-real-time and sends alerts within minutes.
Can you track Google review responses? Google doesn't natively track review response rates or average response times. To track these, you need a spreadsheet system (log each review and response date) or a monitoring tool that provides response metrics. Tracking response time is worthwhile because businesses with fast, consistent response times show better profile engagement signals.
Does responding to Google reviews help ranking? Yes, indirectly. Review response activity is a profile engagement signal that contributes to Google's prominence assessment. Businesses that respond to reviews consistently appear more active and engaged, which factors into local ranking. There's also a direct conversion benefit, research shows that profiles with responsive review management generate more clicks and calls from the same ranking position.