When someone's power goes out or they need a panel upgrade, the first thing they do is search Google.
Electrical work is one of the most search-driven service businesses in the US. When something goes wrong, a breaker won't reset, the lights keep flickering, a panel needs upgrading before a home sale, people don't ask friends for recommendations. They search Google and call whoever ranks at the top.
The electricians winning that search in 2026 aren't necessarily the biggest or the longest-established. They're the ones with the strongest local SEO profiles and the most recent reviews.
Here's how to build that.
This playbook adapts well to other industries, for example local SEO for plumbers.
For a closely related vertical, see our guide to local SEO for EV charger installers.
Electrical service is dominated by high-urgency, high-intent searches. Someone searching "electrician near me" has already decided they need an electrician. They're not comparison shopping blog posts, they're calling whoever appears first with good reviews.
The search types that drive electrical service revenue:
📊 Flento Data: 76% of "electrician near me" searches on mobile result in a call within 5 minutes. That's not traffic, that's a lead pipeline with a 5-minute closing window.
This playbook adapts well to other industries, for example local SEO for solar company.
Your GBP is the single most important asset in your local SEO. Get it right before anything else.
Primary category: Electrician
This is non-negotiable. Your primary category tells Google what you do. Don't use "Contractor" or "Home Services" as primary.
Secondary categories to add:
Service area: Set your service area in GBP to cover all the ZIP codes and neighborhoods you actually serve. Don't just set your business address, set the full service area. This matters because Google shows service-area businesses (those without a public-facing address) in results based on the areas they've listed.
Business attributes to enable:
🔥 Quick Win: Add at least 10 photos to your GBP this week: exterior of your truck/van with your logo, a completed panel upgrade, your team, and before/after shots if possible. GBP profiles with 10+ photos receive 35% more clicks than those with fewer than 5.
Reviews are your primary ranking and conversion signal. For electrical contractors, the review game has specific dynamics.
When to ask: Immediately after the job is complete and the customer has verified everything is working. For residential jobs, that's when you're at the door finishing the invoice. For commercial jobs, it's after the final walkthrough sign-off.
How to ask: Don't just say "leave us a review if you get a chance." That conversion rate is low. Say: "We really appreciate your business, would you mind taking 30 seconds to leave us a review on Google? I can text you the link right now." Then send it immediately.
Better: automate it. Automated review generation sends the review request automatically via SMS after job completion, triggered by your job management software or by manually marking a job complete in Flento. You don't have to remember to ask, and the request arrives while the customer is still in a positive post-job mindset.
Responding to reviews: Respond to every review within 24 hours. For 5-star reviews: thank them, mention the specific service, include a natural keyword phrase (e.g., "glad the panel upgrade went smoothly"). For negative reviews: acknowledge the concern, offer to resolve it offline. Never argue in the response.
📊 Flento Data: Electricians with 20+ Google reviews and a 4.5+ rating rank an average of 3.2 positions higher than competitors with fewer than 10 reviews, in the same geographic area.
Most electricians never post on their GBP. That's an easy win.
GBP posts are like mini-announcements that appear in your Knowledge Panel. They show Google that your business is active, and they show potential customers that you're operating.
Post types that work for electricians:
Service announcements: "Now offering EV charger installation in [City]. Level 2 home charger installs starting at $[price]. Fully licensed and insured. Book an estimate this week."
Safety tips (great for positioning as the expert): "Spring reminder: Have a licensed electrician inspect your panel if your home is 25+ years old. Outdated wiring is a leading cause of residential electrical fires. We're booking inspections through June."
Seasonal offers: "Summer is here, protect your home with a whole-home surge protector. One-day installation, protects all your appliances from surge damage. Call [number] or request a quote on our website."
Post frequency: Once per week is ideal. Once every two weeks is the minimum to signal activity. Flento's GBP post scheduler lets you schedule a month of posts at once.
Electricians are service-area businesses, which means your ranking varies significantly across your service territory.
You might rank #1 for "electrician near me" in your home ZIP code, but rank #8 in a neighborhood 5 miles away, even though both are well within your service area. Geo-location rank tracking shows you exactly where you're winning and where you're invisible.
Why this matters: Your highest-value jobs often come from neighborhoods you haven't specifically targeted. A geo-grid map shows you which ZIP codes are underperforming, so you know where to concentrate your review generation efforts (asking customers in those areas to specifically mention their neighborhood in their review).
For electricians, run a 7×7 or 13×13 grid covering your full service territory. Track:
Each keyword will produce a different heatmap, some neighborhoods you dominate on "panel upgrade" but rank lower on "emergency electrician." That tells you exactly where to focus your messaging.
Your business name, address, and phone number (NAP) need to be consistent across all online directories. NAP consistency is a local ranking signal, inconsistencies confuse Google about which information is authoritative.
Top directories for electricians:
Industry-specific directories:
Build local citations consistently and accurately across these directories. Flento's citation management tool handles the sync automatically, pushing your correct NAP data to 500+ directories and alerting you when inconsistencies appear.
Using "Contractor" as primary category instead of "Electrician" This significantly reduces relevance for electrical-specific searches. Always use the most specific accurate category.
Not setting a service area If you enter only your business address without a service area, Google shows you as a location business, not a service-area business. This limits your visibility in searches from ZIP codes away from your address.
Letting reviews go dark Electricians often have natural review surges (busy season) and dry spells. A two-month gap without new reviews is a negative signal. Automate review requests so the flow is consistent regardless of how busy you are.
Not responding to negative reviews One unresponded negative review costs more than five unanswered positive reviews. Always respond to negatives promptly and professionally.
How long does it take for local SEO to work for electricians? Most electricians see meaningful movement in Google Maps rankings within 60–90 days of consistent effort (GBP optimization + regular review acquisition + GBP posting). Full impact in a competitive market typically takes 4–6 months.
Should electricians use a service-area business or a physical location in GBP? It depends on your situation. If you have a physical address customers visit (a shop or showroom), use a physical location. If you work exclusively from a service vehicle, use service-area business settings. Don't hide your address if it's legitimate, visible addresses typically rank slightly better.
How many Google reviews does an electrician need to rank? In most US markets, 25–50 reviews with a 4.5+ rating puts you in strong contention for the local pack. In high-competition markets (large cities), 75–100+ is often needed to rank consistently.
Do GBP posts help electricians rank? Indirectly. Posting signals activity to Google's algorithm, which contributes to the "prominence" ranking factor. More directly, posts improve click-through rates when your profile appears in search results, customers see recent activity and are more likely to call.
When someone's panel trips at 9pm on a Tuesday, they search Google, look at the first 3 results, and call whoever has the best reviews. That call either goes to you or to your competitor.
Local SEO is how you make sure it goes to you.
