The local SEO playbook for tattoo removal studios: GBP setup, before and after content, and a review system that fills your treatment schedule.
Tattoo removal is a high-consideration purchase that starts with a Google search. Whether someone is removing a tattoo for a career, a relationship change, or simply a change of preference, they search "laser tattoo removal near me" or "tattoo removal [city]" before they call a single studio. The studios that rank on Google Maps with before-and-after results, transparent pricing, and strong reviews consistently win the consultations.
This guide covers the complete local SEO strategy for laser tattoo removal studios.
Primary category: "Laser Hair Removal Service" — the closest available category in most regions. Some areas have "Tattoo Removal Service" available.
Secondary categories:
Business description: Lead with your technology and results: "[Name] specializes in laser tattoo removal in [City] using [PicoSure / Quanta Q-Plus / Astanza Trinity / etc.] technology for faster, more complete fading with fewer sessions. We treat all ink colors and all skin tones. Free consultations and individual session or package pricing available."
Services: Add every service:
Photos: Add before-and-after treatment photos (with client consent). Progressive fading photos across multiple sessions are especially compelling for clients evaluating realistic expectations.
General removal searches:
Cost and process searches:
Specialized removal searches:
Tattoo removal clients have two main fears: pain and cost. Reviews that describe the experience as more manageable than expected and results that exceeded expectations address both.
When to ask: After a session when the client is seeing visible fading progress — ideally sessions 3 to 5 when results are becoming undeniable.
Script: "Wow, look at how much it has faded. How are you feeling about the progress? [After positive response] Would you leave us a Google review about your experience? So many people in [city] are curious about this but nervous. Your story could really help them take the first step."
📊 Flento Data: Tattoo removal studios with 40+ Google reviews book 3.2x more free consultations from Google Maps than those with fewer than 15 reviews.
🔥 Quick Win: Use Flento to automate review requests after each session, triggered when a client session is marked complete in your booking system.
Essential pages:
Pricing page is critical. Cost is the most searched question in tattoo removal. A transparent pricing guide that explains what affects cost (size, color, ink density, skin type) converts researching clients at a much higher rate than "call for a quote."
General directories:
Medical aesthetics directories:
RealSelf is non-negotiable for tattoo removal studios. Clients comparing removal options and reading cost guides use RealSelf extensively. A strong RealSelf profile with before-and-after photos and answered Q&As drives consistent consultation bookings.
Blog content ideas:
Monitor monthly:
🔥 Quick Win: Use Flento to track your Google Maps ranking across your metro area.
No pricing page. Cost is the most searched tattoo removal question. A studio with no pricing information on its website loses every client who moves on to a competitor that answers this question.
No before-and-after gallery. Clients evaluating tattoo removal are making a visual decision. A gallery showing progressive fading across multiple sessions manages expectations and builds confidence in the process.
Not on RealSelf. RealSelf is the primary consumer research platform for aesthetic treatments. An unclaimed RealSelf profile misses a significant research pathway.
No eyebrow/permanent makeup specific page. Microblading and permanent makeup removal is a separate, fast-growing search category. If you treat these, a dedicated page targets this audience specifically.
Clients across your city are searching for tattoo removal right now. Show up on Google Maps with realistic before-and-after results, transparent pricing, and reviews that address their concerns. That converts Google searchers into booked consultations.
