MozBar shows DA and PA while you browse, but it tells you almost nothing about local pack rankings or Google Business Profile performance. Here are 8 tested alternatives, ranked by what they actually help local SEOs do.
Here's what most MozBar alternative guides won't tell you: the tool you actually need depends entirely on whether your ranking problem is in organic search or in the Google Maps Local Pack.
MozBar shows Domain Authority (DA), Page Authority (PA), and link metrics as you browse. It's built for organic SEO, evaluating backlink strength, sizing up domain authority, and spotting spam signals on sites you're prospecting for links. For that specific job, it's decent. The free tier has daily limits; Moz Pro (required for full data) starts at $99/month.
For local SEOs doing the actual work, tracking where a business ranks in the local 3-pack, auditing competitors' Google Business Profiles, monitoring review velocity, checking citation consistency, MozBar gives you essentially nothing. DA and PA have almost no direct relationship to local pack rankings. A business with a DA of 12 can outrank a DA-65 competitor in Google Maps every single day.
This guide covers 8 alternatives across both jobs. Know what you're actually trying to solve, then pick accordingly.
MozBar was designed for traditional organic SEO. Here's what it measures vs. what local SEO research actually requires:
What MozBar measures: Domain Authority (DA), Moz's proprietary 0–100 score estimating ranking potential based on backlinks. Page Authority (PA), Same concept, page-level. Spam Score, Estimated percentage of spammy referring domains. Link counts, Linking root domains and total links for the URL you're viewing.
What local SEO research actually needs: Local pack position, Where the business ranks in the Maps 3-pack for specific keywords, from specific locations. GBP profile completeness, Review count, velocity, rating, photos, posts, attributes, categories. Citation consistency, Whether the business name, address, and phone number match across directories. Review signals, Response rate, recency, sentiment patterns.
None of that is in MozBar. It's not a flaw, it's a design choice. The tool wasn't built for local search. If you're trying to use it for local SEO research, you're measuring the wrong thing.
💡 Pro Tip: According to Google's own local ranking documentation, the three factors that determine local pack rankings are relevance, distance, and prominence. None of these map to DA or PA. If your ranking problem is local, the fix is almost never about domain authority.
Here's how all 8 tools stack up across the dimensions that matter for both organic and local SEO workflows:
| Tool | Best For | Free Tier | Paid Starts At | Local Pack Data | SERP Overlay | Browser Extension |
|---|---|---|---|---|---|---|
| SEOquake | SERP analysis, on-page audit | Yes (fully free) | Free | No | Yes | Chrome / Firefox |
| Ubersuggest Extension | DA metrics + keyword data | Yes (limited) | $12/month | No | Yes | Chrome |
| Ahrefs SEO Toolbar | Backlink analysis | Paid only | $129/month | No | Yes | Chrome / Firefox |
| Mangools Extension | Keyword research + authority | Yes (limited) | $49/month | No | Yes | Chrome / Firefox |
| Keywords Everywhere | Keyword volume in SERP | 10 free queries | $7/month | No | Yes | Chrome / Firefox |
| Keyword Surfer | Free SERP keyword overlay | Yes (fully free) | Free | No | Yes | Chrome |
| SE Ranking | All-in-one local + organic | Trial only | $52/month | Yes | No | No |
| Flento | Local pack tracking + GBP | Yes | Free to start | Yes | No | No |
SEOquake is the most direct free replacement for MozBar's core SERP overlay functionality, and it's completely free with no daily limits.
Built by Semrush, SEOquake overlays metrics on every search result as you browse and runs on-page audits for any page you visit.
What it shows: Semrush domain rank and estimated organic traffic. Number of indexed pages. Backlinks and referring domain count. On-page audit with 30+ parameters including title tags, meta descriptions, heading structure, and image alt tags. Social signals and SERP comparison mode.
Where it beats MozBar: The free tier is genuinely unrestricted, no daily caps, no "upgrade to see full data" walls. The on-page SEO audit covers more parameters than MozBar's free version. SERP overlay comparison mode lets you analyze multiple results side by side without clicking through.
Where it falls short: SEOquake uses Semrush data, not Moz data. Authority scores will look different from MozBar, neither is more accurate, they're just different models. For local SEO, same blind spot as MozBar: no local pack data, no GBP signals.
💡 Pro Tip: If your team uses MozBar mainly for quick SERP metric overlays and page-level audits, SEOquake is a direct replacement at zero cost. No configuration needed, install it and it works immediately.
The Ubersuggest extension shows DA-style metrics alongside keyword volume data directly in search results, the closest functional replica of MozBar's core metrics for free.
Built by Neil Patel, the free tier has limited daily searches. Paid plans remove those limits.
What it shows: Domain authority score (Neil Patel's model, not Moz's). Estimated monthly organic traffic per domain. Backlink counts per page. Keyword search volume displayed directly in the SERP. Competitor traffic overview when you visit a domain.
Where it wins over MozBar: The combination of authority metrics plus keyword volume in a single overlay is more useful for most research workflows than MozBar alone. You get both domain strength and keyword data without switching tools.
Pricing: Free for limited daily searches. Ubersuggest plans start at $12/month for unlimited access.
⚠️ Common Mistake: Treating Ubersuggest's authority score as equivalent to Moz DA. They're calculated differently and will give different numbers for the same domain. Consistency matters more than which metric you use, pick one authority model and stick with it across all your research.
If the primary reason you use MozBar is evaluating backlink opportunities, checking whether a local directory or regional site is worth a link request, the Ahrefs toolbar gives you the most accurate data. The trade-off: it requires an Ahrefs subscription.
What it shows: Ahrefs' Domain Rating (DR) and URL Rating (UR). Backlink count and referring domains from the most comprehensive backlink index available. Organic keyword and traffic estimates. HTTP status codes and redirect chain visibility. On-page metadata inspection.
Where it wins: Ahrefs' backlink database is consistently rated as the largest and most frequently refreshed. If link prospecting is a real part of your local SEO workflow, evaluating whether a local chamber of commerce or industry association site is worth the outreach, DR is a more reliable signal than Moz DA for making that call.
Where it falls short: At $129/month and up, it's expensive for businesses that only need occasional backlink checks. Zero local pack data.
💡 Pro Tip: For local link building specifically, I'd prioritize relevance over DR. A DA-15 local news site that covers your neighborhood is worth more than a DR-60 national directory with no local context. Use the toolbar to filter out spam; don't let it drive your outreach list.
The Mangools extension gives you a cleaner interface than MozBar with a mix of authority metrics, keyword data, and on-page checks. The free tier covers basic analysis; full features require a Mangools subscription.
What it shows: Citation Flow and Trust Flow (Majestic data). On-page metadata check including title tags, meta descriptions, and heading structure. Keyword difficulty estimates. SERP preview with social and schema data. Link overview with follow/nofollow breakdown.
Where it wins: The combination of Majestic's trust/citation flow with on-page audit data in a clean UI makes it more useful than raw DA numbers for evaluating pages quickly. Better for content and link research workflows than pure authority checking.
Pricing: Mangools starts at $49/month (billed annually).
Keywords Everywhere isn't trying to replace MozBar's authority metrics, it fills a different gap. It surfaces keyword volume, CPC, and competition data directly in your browser as you browse Google, so you don't have to open a separate keyword tool.
What it shows: Search volume and CPC directly in Google SERPs. Keyword difficulty scores. Related keywords and People Also Ask questions in a sidebar. Traffic estimates on competitor websites. Trend data and historical search volume.
Where it wins: For keyword research workflows, Keywords Everywhere removes the constant back-and-forth between your browser and a separate tool. See whether a keyword is worth targeting without leaving the SERP.
Pricing: Free for 10 queries. Plans start at $7/month for 100,000 monthly searches, the most affordable paid option in this list.
📊 Flento Data: In our analysis of local business keyword targeting, the highest-intent local searches often have under 500 monthly national searches. National search volume tools can undervalue these terms. For local SEOs, local search intent matters more than national volume, factor that in when using any keyword overlay tool.
Keyword Surfer by Surfer SEO is fully free and shows keyword data directly in Google search results with no account required. It doesn't cover authority metrics, it's purely keyword-focused.
What it shows: Search volume for the query you searched. CPC estimate. Monthly organic traffic and word count for each result in the SERP. Related keyword suggestions in a sidebar.
Where it wins: The word count data for each SERP result is genuinely useful for content planning, you can see how long top-ranking pages are without clicking through each one. Zero cost, zero setup.
Where it falls short: No authority metrics, no backlink data, no local SEO features. Narrow but useful.
SE Ranking isn't a browser extension, it's a full SEO platform that covers both organic metrics (what MozBar does) and local rank tracking (what MozBar can't do). If you're running SEO for a handful of local business clients and want one platform instead of three, SE Ranking is worth looking at.
What it includes: Keyword rank tracking at local and national level. Local rank tracking by city and ZIP code. On-page SEO audits and technical health monitoring. Backlink monitoring with referring domain tracking. Citation and GBP management tools.
Where it wins: SE Ranking covers more ground than any single browser extension. For agencies managing local clients, the reporting tools and white-label options are useful. Local rank tracking by geography is the key feature that MozBar alternatives like SEOquake and Ubersuggest don't offer.
Pricing: Plans start at $52/month (billed annually).
Where it falls short: The breadth creates some shallowness. For serious backlink research, Ahrefs is more accurate. For local pack geo-grid tracking specifically, Flento is more focused and more affordable for single-location businesses.
Here's the gap that every traditional MozBar alternative has in common: none of them tell you where a business actually ranks in the Google Maps Local Pack.
That's the data that matters most for local SEOs. A Phoenix HVAC company doesn't care about their Domain Authority, they care that they rank #2 for "HVAC repair Phoenix" in the north part of the city but drop to #8 in the south. They care that a competitor gained two positions last month while their ranking held steady. They care that their GBP has 40 photos while the top competitor has 140.
None of that appears in SEOquake, Ubersuggest, or Ahrefs.
Flento's local rank tracking maps local pack positions across a geo-grid of your service area, showing not just your average ranking, but where that ranking changes based on where the searcher is standing. It's the same kind of data that tells you your business is strong near your physical location but invisible two miles away.
What Flento provides: Local pack rank tracking across a geo-grid of your service area. Competitor local pack position comparison. GBP completeness audits with specific optimization recommendations. Review tracking, velocity monitoring, and response management. Citation monitoring across directories.
Where it wins: Flento is built specifically for local SEO workflows. The geo-grid rank tracking is the core feature, no DA-focused tool comes close to offering this.
Free tier: Available with no credit card required.
🔥 Quick Win: Before you spend time analyzing domain authority or backlink profiles, run Flento's local rank check on your top 3 target keywords. The geo-grid position data you'll see in 5 minutes tells you more about your actual local SEO situation than any DA score will.
The real answer isn't "which one MozBar alternative should I use." It's "which combination of tools covers my actual workflow."
Most local SEOs need two separate things: traditional organic metrics (for link building, content research, competitor domain analysis) and local pack data (for Maps rankings, GBP analysis, citation management). No single tool covers both well. Here's how to build the stack by situation:
Free tools only: SEOquake for SERP authority metrics while browsing + Keyword Surfer for keyword volume in results + Flento's free local rank check for Maps position tracking. Zero cost for a complete research workflow.
Link building as part of local SEO: Ahrefs toolbar for backlink evaluation and domain rating + Flento for local pack monitoring and GBP analysis. Two tools, two distinct jobs, nothing overlapping.
Running local SEO for clients: Flento or SE Ranking for local rank tracking and client reporting + SEOquake or Ubersuggest for organic competitive research when needed. Most client reporting will center on local pack movement, not DA.
Evaluating a business's local SEO from scratch: Start with Flento's GBP audit to understand where the listing currently stands. Then use SEOquake on competitor websites to gauge domain strength context. Then check local pack positions across the geo-grid to understand the competitive landscape. Domain Authority enters the conversation last, if at all.
⚠️ Common Mistake: I see local SEOs spend weeks working on content and link building to raise DA while their client's GBP is 45% complete, their last review was 6 months ago, and they have 14 citation inconsistencies. In local search, DA is often the last variable that moves rankings. Fix the profile first.
Is there a completely free MozBar alternative? Yes. SEOquake is fully free with no daily analysis limits, the most direct free replacement for MozBar's SERP overlay and on-page audit features. Keyword Surfer is also fully free for keyword volume data in search results. For local pack rank checking specifically, Flento offers a free tier.
Does MozBar still work in 2026? MozBar still functions as a Chrome extension. The free tier limits daily page analyses. Full access requires Moz Pro, which starts at $99/month. For most use cases in this guide, free alternatives provide comparable or better data without the subscription cost.
Which MozBar alternative is best for local SEO? Traditional MozBar alternatives like SEOquake, Ubersuggest, and Ahrefs toolbar don't cover local pack rankings or Google Business Profile signals. For local SEO specifically, Flento is the most purpose-built option, it tracks where you rank in the Maps 3-pack across your service area and audits GBP completeness, which is the data that actually drives local rankings.
What is Domain Authority and how much does it matter for local SEO? Domain Authority is Moz's proprietary score estimating a website's organic ranking potential based on its backlink profile. It's useful context for organic SEO. For local pack rankings, DA has limited predictive value, Google's local algorithm weighs proximity, relevance, and profile completeness far more heavily. I've watched businesses with DA 12 outrank DA 70 competitors in the local pack because their GBP was complete, their reviews were fresh, and their citations were consistent.
Can I run multiple SEO extensions at the same time? Yes. SEO browser extensions generally don't conflict with each other. Many local SEOs run SEOquake alongside Keywords Everywhere, one for authority metrics, one for keyword volume. Running too many active extensions simultaneously can slow browser performance, so keep only the ones you use regularly enabled.
What is the best MozBar alternative for Firefox? SEOquake, the Ahrefs SEO toolbar, and the Mangools extension all support Firefox. SEOquake is the strongest fully-free Firefox option, same functionality as the Chrome version with no daily limits.
Why doesn't MozBar show local pack rankings? MozBar was built for traditional organic SEO research. Local pack rankings are determined by Google's local algorithm (proximity, relevance, prominence) rather than the backlink-based signals MozBar measures. They're different ranking systems. Tools built specifically for local SEO, like Flento, track local pack positions; traditional SEO toolbars don't.
I tell every client the same thing: the tool you need depends entirely on what you're actually trying to fix.
If your ranking problem is in organic search, non-local keywords, blog content that won't rank, a competitor whose website keeps showing above yours in standard search results, then DA, DR, and backlink data matter. MozBar-style tools give you useful context for that work.
If your ranking problem is in the local pack, you're not appearing in the Maps 3-pack, a competitor with a weaker reputation keeps beating you, you rank well on one side of your city but not the other, Domain Authority tells you almost nothing. The fix is almost always in your GBP completeness, your review velocity, your citation consistency, or your local pack position across the service area.
The businesses that waste the most time are the ones chasing DA while their Google Business Profile is sitting at 40% complete and their last review was four months ago.
Measure the right thing for the problem you're solving. Then fix the problem.
