ReviewTrackers is a well-established review monitoring platform, but it is not the right fit for every business. Here is an honest look at where it excels, where it falls short, and what to look for in an alternative.
ReviewTrackers has been in the review management space for over a decade, and its reputation as a monitoring and analytics platform is well-earned. If you're evaluating it right now, you're probably asking one of two questions: Is it the best tool for what I need? Or: Am I paying for more than I'll use?
Both questions deserve a direct answer.
ReviewTrackers built its reputation on review monitoring breadth — it tracks reviews across more platforms than most competitors, with reporting designed for marketing and customer experience teams.
The platform monitors reviews from 100+ sites, which is valuable for businesses in categories where review sites beyond Google matter (hospitality, healthcare, restaurants where TripAdvisor and Yelp carry significant weight). Their customer sentiment analysis tools are more sophisticated than most platforms in their class, and their reporting is well-suited to teams that need to present review data to stakeholders.
ReviewTrackers' genuine strengths:
📊 Flento Data: The average local business receives 94% of their Google reviews on 3-5 platforms: Google, Yelp, Facebook, and one or two industry-specific directories. Monitoring 100+ sites adds complexity without proportional value for most small and mid-market businesses.
ReviewTrackers focuses on review monitoring and analytics — it's strong on the data side but lighter on the tools that help you actively improve your local rankings.
Key gaps in ReviewTrackers' platform:
No GBP optimization: ReviewTrackers monitors your reviews but doesn't help you optimize your Google Business Profile — no completeness auditing, no post scheduling, no category management, no photo monitoring.
No citation management: NAP consistency is a core local ranking factor that ReviewTrackers doesn't address.
No local keyword rank tracking: You can see your review data but can't correlate it with your actual Google Maps ranking position.
Review response limitations: ReviewTrackers has a response workflow, but it's more of a monitoring-first tool than a response-first tool. For businesses that need to respond efficiently at scale, the workflow isn't as streamlined.
Pricing for SMBs: ReviewTrackers' pricing reflects its enterprise-focused positioning. Most plans start at several hundred dollars per month, which is difficult to justify for single-location small businesses.
⚠️ Common Mistake: Paying for 100+ site monitoring when you actually have significant review presence on 3-5 platforms. Monitoring complexity doesn't equal impact — focus on the platforms that actually drive customer decisions in your category.
| Feature | ReviewTrackers | Flento |
|---|---|---|
| Review monitoring coverage | 100+ sites | Google, Facebook, Yelp, industry sites |
| Sentiment analysis | Advanced | Standard |
| Review response tools | Yes | Yes, with AI templates |
| Multi-location support | Yes | Yes |
| Google Business Profile optimization | No | Yes |
| Citation management | No | Yes (50+ directories) |
| Local keyword rank tracking | No | Yes |
| White-label for agencies | Yes | Yes |
| GBP post scheduling | No | Yes |
| NAP consistency auditing | No | Yes |
| Published SMB pricing | No (sales-led) | Yes |
| Self-service onboarding | Partial | Yes |
| Competitive benchmarking | Yes | Yes |
ReviewTrackers is a strong fit for mid-market and enterprise businesses with dedicated marketing teams that need deep review analytics across many platforms. It's a weaker fit for businesses that need active local SEO tools alongside review monitoring.
Consider a ReviewTrackers alternative if:
You're a single-location small business: ReviewTrackers' pricing and feature depth is oriented toward multi-location and enterprise users. Single-location businesses often end up paying for features they'll never need.
You need rank tracking: If you want to know where you actually rank on Google Maps for your primary keywords, ReviewTrackers doesn't provide this. You'd need a separate tool.
You need citation management: NAP inconsistency is a ranking problem that review monitoring alone won't solve. If your citations are a mess, you need a platform that addresses that.
You're an agency wanting one platform: Agencies that want to manage reviews + GBP + citations + rank tracking for clients are better served by a platform that does all of these, rather than patching ReviewTrackers together with additional tools.
💡 Pro Tip: Before evaluating any review platform, list exactly what problems you're trying to solve. "More visibility in local search" and "better review monitoring data" are different problems that require different tools. ReviewTrackers is excellent for the latter, less suited for the former.
ReviewTrackers doesn't publish pricing publicly — quotes come through a sales process and vary significantly by location count and feature requirements.
Market feedback places ReviewTrackers pricing at $200-600+/month for small multi-location setups, scaling significantly for enterprise contracts.
Flento's pricing is published and tiered by location count, covering review management, GBP optimization, citation management, and rank tracking at a comparable or lower price point for SMBs and growing multi-location businesses.
When comparing total cost, factor in:
See Flento pricing and start free →
Is ReviewTrackers worth it for a multi-location restaurant group? For restaurants with multiple locations where Yelp, TripAdvisor, and OpenTable reviews matter significantly alongside Google, ReviewTrackers' broad monitoring is genuinely valuable. If Google drives the majority of your new customer discovery, you may not need that breadth.
Can Flento monitor as many review sites as ReviewTrackers? Flento monitors the platforms that drive the most customer decisions for local businesses: Google, Facebook, Yelp, and category-specific directories. We don't monitor 100+ sites, because the marginal value of those additional sites is minimal for most businesses.
Does ReviewTrackers have good support? ReviewTrackers is generally well-regarded for customer support, particularly for mid-market clients. This is a genuine differentiator worth considering.
Why do businesses switch from ReviewTrackers to Flento? The most common reasons: wanting local SEO tools alongside review monitoring, needing citation management, wanting to track Google Maps rankings, or seeking a lower-cost solution that covers the highest-impact platforms.
Can I use both ReviewTrackers and Flento? You could, but the overlap is significant. The main reason someone might use both is to leverage ReviewTrackers' 100+ site monitoring alongside Flento's GBP optimization and rank tracking — but this adds cost and complexity that most businesses don't need.
