
01 / 06 · Profile Audit
Review the details customers see
Check whether a customer can understand what you offer, where you are and when you open.
- Use accurate business categories
- List services you actually provide
- Check the correct map pin
For businesses in Canada
Help customers understand what you offer, where you work and how to contact you. Review categories, services, photos and business hours for every Canadian location.

What it does
Help customers understand what you offer, where you work and how to contact you. Review categories, services, photos and business hours for every Canadian location.

01 / 06 · Profile Audit
Check whether a customer can understand what you offer, where you are and when you open.

02 / 06 · Competitor Benchmark
Look at nearby profiles for the same search without copying their claims or categories.

03 / 06 · Profile Suggestions
Add services and attributes only when they accurately describe this branch.

04 / 06 · Media Freshness
Use real photos of your premises, team or work, with permission where needed.

05 / 06 · Q&A Intelligence
Explain booking, access and contact details in places customers can find them.

06 / 06 · Profile Monitoring
Revisit the profile after changes to make sure the public information is still correct.
And the details
Use real photos and factual descriptions. Check holiday hours and local service information before applying any suggested profile change.
01
Start with categories, services, address, map pin, phone number and current business hours.
02
See what nearby businesses show, then decide which accurate details would help your customers.
03
Choose only attributes that genuinely apply to this branch and verify them when services change.
04
Review wording for factual accuracy and your own voice before updating a public profile.
05
Use recent images of the premises, team or work, with permission where needed.
06
Make booking, access and service information easy to find and keep the answers up to date.
FAQ
No. Accurate information helps customers evaluate your business, but Google decides local results using several factors.
A Calgary electrician can show emergency call-outs separately from planned work and explain the neighbourhoods actually served. Use real photos and factual descriptions. Check holiday hours and local service information before applying any suggested profile change.
Ready when you are
Connect your Google Business Profile and start on the free plan. No credit card needed.