Connect your Google profile
Sign in with Google and choose your locations. Your reviews, photos, hours and posts show up in Flento instantly.
Looking for the best Swell alternative? Flento puts AI review replies, AI Google posts and geo-grid rank tracking on every plan, starting at $0. Swell does not publish a single price list, and reported figures vary widely. Five locations cost $19 a month.
No exports, no imports, no downtime. Your reviews, photos and profile live on Google, so Flento picks them up the moment you connect and starts working for you.
Sign in with Google and choose your locations. Your reviews, photos, hours and posts show up in Flento instantly.
Get your profile score and a geo-grid rank map for the keywords that matter, so you know which blocks you win and which you miss.
Approve AI-written review replies and Google posts, and print your review QR code to earn more reviews every day.
Run both side by side
Keep Swell until you are ready.
Nothing to import
Your data already lives on Google.
Cancel anytime
No contracts on any Flento plan.
The features local businesses use every week, compared side by side. Flento includes all of them on every plan.
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Flento: Almost every local business: one to 25 locations, Google-focused and AI-first
Swell: Healthcare and multi-location teams that want texting-based review requests
Swell is a trademark of its respective owner. Information reflects publicly available pricing and feature pages as of October 2026, may change, and is not affiliated with or endorsed by Swell.
Flento shows every price up front, from $0. Swell does not publish a clear price list and reported figures range from $89 to $2,000 a month.
Every feature on every plan
Free
1 location, 100 credits/month
$0
Growth
5 locations, 1,000 credits/month ($199/year)
$19/mo
Premium
25 locations, 5,000 credits/month ($999/year)
$99/mo
Quote-based, per location
Custom quote
Reported from $89 to $2,000 a month depending on source
Contact sales
Swell does not publish a clear price list; figures vary between third-party sources, as of October 2026.
Six reasons local businesses and multi-location owners pick Flento over Swell.
Swell requests reviews by text. Flento's review QR code sends every customer to your Google review page, with no filtering, and it works on receipts, signs, packaging and invoices.
Swell centers on messaging and review requests. Flento drafts a reply for every review and writes keyword-aware Google posts for you to approve, on every plan including Free.
Flento has a free plan for one location, a $19 Growth plan for five locations, and a $99 Premium plan for 25 locations, with every feature on every plan. Swell, now part of Birdeye, sells review and messaging tools by quote. With Flento you never pay extra to unlock replies, posts or rank tracking.
See your rankings the way customers do: block by block. Swell does not track Google Maps rankings. Flento's geo-grid map is part of every plan, including Free.
Flento is built around one job: growing your Google Business Profile. Swell is sold by demo. Connect your profile and your score, review inbox, post planner and rank map are ready in one place.
Swell is a messaging-first platform. With Flento there is one login, one bill and one dashboard for your profile, reviews, AI posts and rankings.
For most local businesses the choice is simple. Here is where each tool fits.
Everything Swell users look for, included in every Flento plan.
See your Google Maps ranking at every point around your business, not just from one spot.
Draft thoughtful replies to praise and complaints alike, in a tone that sounds like your business.
Make leaving a Google review a ten-second task on receipts, table stands and packaging.
Learn which topics customers praise and which ones need attention.
Turn offers, events and updates into keyword-rich Google posts in minutes.
One clear score that shows how complete your Google Business Profile is, with the next fix listed.
Keep hours, services, photos and attributes accurate from a single place.
Track the calls, direction requests and website visits your profile brings in.
Manage up to 25 locations with each profile tracked separately.
Flento is the best Swell alternative for most local businesses. It starts free, includes AI review replies, AI Google posts and geo-grid rank tracking on every plan, and runs five locations for $19 a month. Swell may suit healthcare and multi-location teams that want texting-based review requests.