Local SEO Score
One easy score that shows how well your law firm is set up to be found on Google Maps, with the next best fix clearly listed.
When clients search "lawyer near me", the top three Google Maps results get most of the clicks, calls, and visits. Flento helps law firms present their practice areas clearly, keep office details accurate, earn more client reviews, and rank higher when people search for an attorney nearby.
Six tools built for the way clients find, judge, and choose a law firm on Google.
Wrong hours on one site or an old phone number on another confuses both clients and Google. Flento checks your listings across the web, including Avvo, Yelp, and Apple Maps, and keeps your name, address, and phone number consistent, so nobody arrives to a closed door and your local trust signals stay strong.
Your Google Business Profile is your real storefront. Most clients decide from the profile alone, before they ever visit your website. Flento keeps your practice areas, office hours, consultation details, and contact options accurate and complete, so Google knows exactly what you offer and clients see a law firm worth choosing.
Reviews are one of the strongest ranking and trust signals for law firms. Flento makes leaving a review effortless with a QR code in follow-up emails, on closing letters, and at the front desk, then helps you reply to every review in your brand voice. Clients often mention clear communication, responsiveness, and results, and a quick, thoughtful reply shows new clients that you are listening.
A law firm can rank first on its own street and be invisible a couple of miles away. Flento tracks your Google Maps position across a geo-grid around your location for searches like "lawyer near me" and "personal injury attorney near me", so you know where you win and where clients can't find you.
Law firms that post regularly give Google and clients a reason to pay attention. Flento turns practice area updates, legal tips, and community involvement into ready-to-publish Google posts with the right local keywords, so your profile stays fresh without taking time away from your work.
You don't need to beat every law firm in town, only the ones ahead of you in the local pack. Flento compares your profile with the other law firms nearby: reviews, ratings, photos, posts, and keywords, and shows the gaps worth closing first.
Everything works in the background, so you can focus on the work that matters.
One easy score that shows how well your law firm is set up to be found on Google Maps, with the next best fix clearly listed.
Keep your practice areas, office hours, consultation details, and contact options accurate so clients know what to expect.
Print a QR code in follow-up emails, on closing letters, and at the front desk and make leaving a Google review a ten-second task.
Draft thoughtful replies to praise and complaints alike, in a tone that sounds like your law firm.
See your Google Maps ranking at every point around your law firm, not just from one spot.
Turn practice area updates, legal tips, and office announcements into keyword-rich Google posts in minutes.
Get notified when a nearby law firm jumps ahead of you or gains a flood of new reviews.
Catch wrong hours, old phone numbers, and duplicate listings before they cost you a customer.
Run every location from one dashboard, with each profile tracked separately.
Local SEO for law firms is the work of making your law firm appear in Google Maps and local search results when people nearby search for things like "lawyer near me" or "personal injury attorney near me". It covers your Google Business Profile, reviews, listings, photos, and posts. Flento handles these in one dashboard so you don't need to be an SEO expert.