Google replaced GBP Q&A with Gemini-powered Ask Maps in late 2025. Here's what changed and how to optimize your listing for it.
Google's Q&A feature, the simple question-and-answer section on every Google Business Profile, was one of the most underused but genuinely powerful tools for local SEO. In late 2025, Google replaced it with something more significant: Ask Maps, a Gemini AI-powered feature that answers user questions by pulling from a business's profile data, reviews, and the broader web.
The shift matters more than most businesses realize. Here's what changed and what to do about it.
If you want to go deeper, our article on new Google Maps features walks through the latest Google Maps features and what they mean for businesses.
The original Q&A feature allowed anyone, customers, business owners, or random users, to ask and answer questions directly on a business's Google Maps listing. Business owners could monitor questions, post answers, and even pre-seed FAQs by posting their own questions and answering them.
It was a direct engagement tool. Businesses that managed it well could address common objections, clarify services, and add keyword-rich content to their profile.
Ask Maps is Google's Gemini-powered replacement. Instead of a static Q&A thread, Ask Maps allows users to ask natural language questions about a business and receive an AI-generated answer based on:
📊 Flento Data: In early testing, Ask Maps answers for businesses with complete profiles and high review volume are significantly more accurate and favorable than those for businesses with incomplete profiles or sparse reviews.
The old Q&A was opt-in, you had to actively manage it to benefit. Ask Maps is always on. Every user who asks a question about your business gets an AI-generated answer whether you've done anything or not.
If your profile is incomplete, your reviews are sparse, or your website doesn't clearly describe your services, Ask Maps will generate an incomplete or inaccurate answer. That answer may cost you a customer who was genuinely interested.
If your profile is complete, your reviews are detailed and recent, and your website content is thorough, Ask Maps becomes a 24/7 sales assistant that answers customer questions accurately and favorably.
Your GBP Profile
Your Reviews
Your Website
GBP Posts
💡 Pro Tip: The best way to test what Ask Maps says about your business is to open Google Maps, search your business name, and use the Ask Maps prompt to ask questions a customer would ask, "Do they offer [service]?", "Are they open on Sundays?", "How long does [service] take?", and verify the answers are accurate.
Existing Q&A content from the old feature was not entirely deleted, Google has incorporated historical Q&A data into the context that Ask Maps draws from. However, the old interface for posting pre-seeded Q&As is no longer available in the same form.
⚠️ Common Mistake: Waiting to see how Ask Maps develops before optimizing. The businesses that benefit most from AI-powered features are the ones that feed them the richest data now, before competitors catch up.
