Your Google review link is a unique URL that takes customers directly to your review form — no searching, no extra taps. Combined with a QR code, it removes every friction point between a happy customer and a 5-star review. Here's how to set it up in under 10 minutes.

1. What Is a Google Review Link?

A Google review link is a URL that, when clicked, opens directly to the "Write a Review" form for your specific Google Business Profile. Without this link:

• Customers have to search for your business on Google or Maps
• Find your listing in the results
• Click "Write a review"
• If they're on a desktop, the form only opens if they're signed into a Google account

With your review link, all of that friction disappears. One click or QR code scan takes them directly to the form.

💡 Pro Tip: Customers are most likely to leave a review within 2 hours of their experience. A review link (especially via text) reaches them while the experience is still fresh.

📊 Flento Data: Businesses that share a direct review link get 3.8x more review submissions than those that simply ask customers to "find us on Google and leave a review."

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2. How to Find Your Google Review Link

Method 1 — From Google Business Profile dashboard:

1. Sign into your Google Business Profile
2. Find the "Get more reviews" card on your home dashboard
3. Click "Share review form"
4. Copy the short URL (looks like: g.page/r/[your-business-id]/review)

Method 2 — From Google Maps:

1. Search for your business in Google Maps
2. Click on your business listing
3. Click "Reviews" then click the three dots (⋮) → "Share"
4. Copy the link

Method 3 — Using Google's Place ID:

1. Search for your business in Google Maps
2. Copy your Place ID from the URL (or use Google's Place ID Finder tool)
3. Construct the URL: https://search.google.com/local/writereview?placeid=[YOUR_PLACE_ID]

💡 Pro Tip: The Place ID URL is more stable and recommended for QR codes and printed materials — it doesn't change if you update your profile, unlike some short links.

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3. How to Create a Google Review QR Code

Once you have your review link, generating a QR code takes 2 minutes.

Free options:

• QR Code Generator (qr-code-generator.com) — Paste your URL, download as PNG or SVG
• Canva — Has a built-in QR code generator; embed it directly into marketing materials
• Google Chrome — Right-click any page → "Create QR Code for this page"
• Flento's QR Code Generator — Creates a review QR code pre-loaded with your review link, trackable, and can include sentiment gating

Important settings when generating:

• Always download as SVG or high-resolution PNG (at least 1000×1000px) for print quality
• Add error correction level "H" (high) — allows the QR code to be read even if 30% of it is obscured
• Include a short call-to-action text below the code: "Scan to leave us a Google review"
• Consider adding your Google star rating and logo to the QR code for context

⚠️ Common Mistake: Generating a low-resolution QR code for printed materials. A blurry or pixelated QR code won't scan reliably. Always use vector (SVG) or at minimum 300 DPI PNG for print.

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4. Where to Place Your Review QR Code for Maximum Impact

The physical placement of your QR code determines how many customers actually use it.

In-store/in-person:

• Table tent cards in restaurants, waiting rooms, and checkout areas
• Receipt paper with a QR code at the bottom (many POS systems support this)
• Business cards with a QR code on the back
• Stickers on takeout packaging, shopping bags, or product boxes
• A framed card near the front door as customers exit
• On the back of your technician's tablet or clipboard (service businesses)

Digital:

• Email signature with a small QR code or review button
• Post-purchase/post-service email with the QR code prominent
• SMS follow-up: "Thank you! If you have a moment, your review would mean the world to us: [link]"
• Social media posts (Instagram, Facebook) with the QR code

Vehicles:

• Magnets or decals on company vehicles with the QR code
• "Just served you? Tell us how we did" stickers

🔥 Quick Win: Print a simple 3×5 card that says "Was your experience great? Scan here to let others know." Place one at every checkout or exit point. A $5 investment can generate dozens of reviews per month.

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5. Combining Your QR Code with a Review Request System

A QR code is most powerful when it's part of a complete review request system. The best-performing workflow:

Timing: Ask for reviews at the moment of peak satisfaction — not days later.

The 3-channel approach:

1. In-person ask + QR code at point of service
2. Email follow-up within 24 hours with the review link
3. SMS follow-up 48–72 hours later if no review yet

Sentiment gating (optional but recommended): Route customers through a quick 1-question survey before sending them to Google:

• "How was your experience? Excellent / Good / Needs Improvement"
• Excellent/Good → directed to Google review link
• Needs Improvement → directed to an internal feedback form

This approach generates more Google reviews while capturing service recovery opportunities privately.

💡 Pro Tip: Ask customers to mention the specific service they received in their review. "If you had a great experience with our AC installation, mention it!" — keyword-rich reviews improve your relevance for specific service searches.

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6. Tracking QR Code Scans and Review Conversions

UTM parameters for digital links: Add UTM tracking to know which channel your reviews come from: https://g.page/r/[id]/review?utm_source=email&utm_campaign=post-service

Use a link shortener with analytics: Bit.ly and similar tools track click/scan data even for QR codes. Create a short link, then generate a QR code from that short link.

Track review velocity by campaign:

• Note when you deployed QR code cards in-store
• Watch your review count in GBP Insights for the following 30 days
• Compare velocity before/after deployment

Flento tracking: Flento's Smart QR Code Generator creates trackable review QR codes with built-in sentiment gating. See how many scans each code receives, your review conversion rate, and which locations are generating the most reviews.

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7. Common QR Code Mistakes to Avoid

⚠️ Mistake 1 — Linking to your Google Maps listing instead of the review form. The review form link opens directly to writing a review. A Maps link requires 3 extra taps to reach the same point.

⚠️ Mistake 2 — No CTA text. An unexplained QR code gets ignored. Always include: "Scan to leave us a Google review" next to the code.

⚠️ Mistake 3 — Printing too small. QR codes need to be at least 1 inch × 1 inch to scan reliably at arm's length. For large spaces, go bigger.

⚠️ Mistake 4 — Not testing before printing. Always scan your QR code with at least two different phones before printing 500 business cards.

⚠️ Mistake 5 — Using a dynamic QR code from a paid service without verifying the long-term subscription. If you stop paying, the QR code stops working. Use a static QR code from your Place ID URL for permanent materials.

Start free →

Flento's Smart QR Code Generator creates a review QR code pre-loaded with your Google review link, with optional sentiment gating and built-in scan analytics — free to try.