Your review link is useless if customers can't find it easily.
The most common reason customers don't leave reviews isn't that they don't want to, it's that finding the review form is too much friction.
Your job is to remove every obstacle between a happy customer and the review form. That starts with having a direct link and getting it in front of people at the right moment through the right channel.
Here's everything you need to know about finding, creating, and sharing your Google review link.
Another profile lever worth pulling is Google Business Profile short name.
Your direct Google review link takes customers straight to the review form, no searching required.
Method 1, From Google Business Profile:
Method 2, From Google Maps:
Method 3, Using your GBP Short Name:
If you've set up a GBP short name, your review link is:
g.page/your-short-name/review
Google's review links can be very long and ugly. Shorten them for sharing.
Tools to shorten your link:
Why you want a short link:
š” Pro Tip: Set up a branded redirect at yourwebsite.com/review that forwards to your Google review link. It's more trustworthy than a generic Bitly link and reinforces your brand.
Text messages have a 98% open rate and are the highest-converting channel for review requests. The average text is read within 3 minutes.
How to send:
Include your review link directly in the text message. Keep the message short and personal.
Template:
"Hi [Name], thanks for choosing [Business]! If you had a great experience, we'd love a quick Google review: [short link]. Takes 2 minutes and really helps us. Thank you!"
Timing: Send within 24-48 hours of the service or transaction while the experience is fresh.
Volume: For businesses with many customers, use Flento's review request automation to send personalized SMS review requests automatically after each transaction.
Email converts lower than SMS but reaches customers who prefer not to share their phone number.
Best practices:
Email template:
Subject: "How did we do, [Name]?"
Body: "Hi [Name], we hope you loved your experience with [Business]. If you have 2 minutes, we'd really appreciate a Google review, it helps other [customers/patients/clients] find us. [LEAVE A REVIEW button linking to your review URL] Thank you so much!"
QR codes are perfect for physical locations, receipt printers, counter cards, table tents, invoices, and packaging.
How to create a QR code from your review link:
Best placements for review QR codes:
š„ Quick Win: Print a simple 4x6 card with your QR code and "Leave us a Google review" and put it at every checkout counter, service point, or waiting area. Physical QR codes near the point of satisfaction convert exceptionally well.
Social media sharing is lower-converting than SMS or email, but it reinforces your review request to a broader audience.
How to use social media for review requests:
Instagram: Add the review link to your bio. Add "ā Leave a review" as a link label.
Facebook: Add a "Leave a Review" action button to your Facebook Business Page.
If you use Bitly or a branded redirect, you can track how many clicks each channel generates.
Create different short links for each channel:
This tells you which channel drives the most reviews, and where to focus your effort.
Action Step: Find your Google review link right now (in business.google.com > Ask for reviews). Shorten it. Send it to your last 5 customers via text today. See how many review within 48 hours, this will immediately show you the power of a direct, personalized review request.
Start free ā, Flento's Magic QR tool creates your review link and QR code instantly, and tracks which customers have been asked and which have reviewed.
