Uberall is a well-known multi-location platform, but it comes with enterprise pricing that makes it inaccessible for growing businesses and agencies. Here is what to look for in an alternative and how Flento compares.
Uberall built its market position on multi-location listing management for enterprise brands. If you're evaluating it right now, you've probably run into two things: capabilities that sound exactly right for your use case, and pricing that assumes your budget is significantly larger than it probably is.
Here's what most Uberall alternative comparisons miss: the question isn't just "what else does similar things" — it's "what does my actual business need from a multi-location platform, and am I paying for functionality I'll never use?"
Uberall's core strength is multi-location listing management at enterprise scale — they handle listing distribution, NAP syncing, and review monitoring across hundreds of directories and platforms simultaneously.
For a national retail chain with 500+ locations, Uberall's ability to push information updates across directories in bulk is genuinely valuable. Their platform also integrates with CRM systems and marketing stacks common in enterprise environments. The review analytics and sentiment analysis features are more sophisticated than most alternatives in the pure enterprise tier.
Where Uberall has real advantages:
📊 Flento Data: Most businesses evaluating Uberall have between 5 and 50 locations — a range where they're over-buying enterprise capability and over-paying for functionality that doesn't serve their actual scale.
Uberall's pricing structure and onboarding process are built for enterprise buyers — which creates real friction for growing multi-location businesses, franchise systems with 10-30 locations, and agencies managing diverse client portfolios.
The main gaps for non-enterprise users:
Pricing: Uberall doesn't publish pricing publicly. Quotes come after a sales process and typically run several thousand dollars per month for multi-location setups — pricing that presupposes a dedicated marketing budget most SMBs and growing franchises don't have.
Implementation time: Enterprise platform onboarding typically takes 4-8 weeks. A 10-location business doesn't need an 8-week onboarding process — they need to be active in the first week.
Feature overkill: Uberall's reporting and analytics are built for enterprise marketing teams with dedicated data analysts. Most multi-location business owners need clear, actionable dashboards — not custom enterprise reports.
Agency model: Uberall's model isn't designed for agencies managing multiple clients. The white-label and per-client billing options are limited compared to agency-first platforms.
⚠️ Common Mistake: Buying an enterprise platform's feature set when you need a business-scale platform's focus. Paying for 500-location infrastructure to manage 15 locations is waste — and those dollars could go toward actual local SEO execution.
| Feature | Uberall | Flento |
|---|---|---|
| Multi-location listing management | Yes (enterprise scale) | Yes (SMB to mid-market) |
| NAP consistency across directories | Yes (150+ sources) | Yes (50+ sources) |
| Review monitoring | Yes | Yes |
| Review response tools | Basic | Yes, with AI templates |
| Google Business Profile optimization | Yes | Yes |
| Local keyword rank tracking | Yes (enterprise tier) | Yes |
| White-label for agencies | Limited | Yes |
| Published pricing | No (sales-led) | Yes |
| Self-service onboarding | No | Yes |
| Setup time | 4-8 weeks | Same day |
| GBP post scheduling | Yes | Yes |
| Competitor benchmarking | Yes | Yes |
| Minimum locations | Enterprise focus | Single location and up |
| AI review responses | Yes | Yes |
If you have fewer than 100 locations, manage clients as an agency, or need to be operational in days rather than weeks, Uberall's enterprise model creates more friction than value.
Strong candidates for an alternative:
Growing franchises (5-50 locations): You need multi-location tools, but you don't need enterprise pricing or an 8-week implementation. The right platform gets your locations set up in a week and grows with you.
Digital marketing agencies: Uberall's model doesn't fit the agency billing structure well. Agency-focused alternatives with white-label dashboards and per-client reporting make more sense.
Regional businesses expanding markets: A roofing company going from 3 to 15 locations needs multi-location infrastructure, not enterprise software built for national retail chains.
Budget-conscious multi-location operators: If listing management and local SEO tools represent a meaningful portion of your marketing budget, paying Uberall's enterprise rates isn't defensible.
💡 Pro Tip: Before committing to any multi-location platform, ask for pricing on your exact location count and compare total cost versus what tools you'd still need to buy separately (rank tracking, review management, GBP optimization). Bundled platforms often look more expensive upfront but are cheaper than 3-4 point solutions.
Flento's multi-location dashboard gives growing businesses the same capabilities as enterprise platforms — listing management, review monitoring, rank tracking, GBP optimization — without the enterprise pricing or 8-week onboarding.
For franchises and multi-location operators specifically, Flento handles:
Centralized listing management: Push information updates to 50+ directories across all locations simultaneously. When you update hours, change a phone number, or add a new service, it syncs across every platform for every location in one action.
Per-location review monitoring: See every review across every location in one feed. Filter by location, respond from the dashboard, and track review velocity per location independently.
Per-location rank tracking: Monitor your Google Maps position for primary keywords in each city. See which locations are gaining traction and which need more attention.
GBP optimization alerts: When a location's GBP falls behind on photos, posts, or completeness, Flento flags it before it starts affecting rankings.
Agency white-label: For agencies managing multi-location clients, Flento's white-label dashboard lets you present client-facing reports with your branding.
The total cost of a multi-location local SEO platform should account for everything it replaces — not just the sticker price.
Uberall pricing isn't public, but market reports place it at $1,000-5,000/month for multi-location setups, depending on location count and features. That's before considering implementation costs and time.
Flento's pricing is published and scales per location — making it accessible for businesses starting with 3-5 locations and growing to 50+.
When calculating platform ROI, include:
Is Uberall worth the price for enterprise businesses? For true enterprise — national retail chains, large franchise systems with 100+ locations, brands that need custom integrations with SAP or Salesforce — Uberall's feature depth can justify the cost. For everyone else, there are better-fit options.
Can Flento handle the same number of directories as Uberall? Flento distributes to 50+ directories, which covers the primary directories that matter for local rankings. Uberall claims 150+ sources, but the marginal value of listings past the top 50 directories is minimal for most markets.
How quickly can I get started with Flento vs Uberall? Flento is self-service — you can have your locations set up and syncing the same day. Uberall's enterprise onboarding typically takes 4-8 weeks.
Does Flento have a white-label option for agencies? Yes. Flento's agency tier includes white-label reporting dashboards. Agencies can present Flento-powered data under their own branding.
What happens if I grow from 10 to 50 locations — will Flento scale? Yes. Flento's platform is built to scale per location. You add locations and the tools extend automatically — no platform migration or re-implementation required.
